Redefining Digital-First Care Through Innovation

Access to primary care is undergoing a profound shift. With 40% of primary care providers in Wisconsin planning to retire in the next decade, health systems must rethink how care is delivered. At Inception Health, we're addressing this challenge by developing Here Health, a digital-first primary and acute care model designed to make care more convenient, integrated, and patient-centered for Froedtert ThedaCare patients.

Why Inception Health Created Here Health

As the innovation arm of Froedtert ThedaCare, Inception Health is uniquely positioned to lead healthcare transformation through technology and design. Here Health represents our commitment to solving critical healthcare challenges through innovation:

• Product Operating Model: We've implemented a comprehensive product development approach that combines healthcare expertise with modern digital product methodologies.
• Human-Centered Design: Our dedicated design team has conducted extensive user research and testing to ensure the solution truly meets patient needs and preferences.
• Engineering Excellence: Our in-house engineering team builds robust, scalable solutions that integrate seamlessly with existing health system infrastructure.
• Health System as a Platform: By building on top of our health system's capabilities and EHR, we create solutions that are deeply integrated with the full spectrum of care.
• Wisconsin-Focused Value Creation: We're committed to creating new value specifically for Wisconsin patients, addressing local healthcare challenges with tailored solutions.

Addressing Key Challenges in Primary Care

• Provider Shortages: Traditional care models struggle to scale with declining PCP availability. In Wisconsin, 40% of PCPs are set to retire in the next decade.
• Convenience and Accessibility: Patients increasingly expect on-demand, digital-first care options that fit their schedules.
• Health System Integration: Many standalone virtual care solutions lack deep integration with hospital-based care, leading to fragmented experiences.

Here Health was built to solve these challenges by offering a modern, digital-first care model that provides patients with a trustworthy first point of contact for their health needs.

How Here Health Works

Here Health is more than just virtual visits—it's a comprehensive care model that combines digital and in-person touchpoints to ensure high-quality, continuous care.

2. Digital-First Care: Patients can use software to support their care and connect with licensed providers through chat-based and virtual care for both primary and acute care needs.
4. Integrated Care Coordination: Unlike standalone telehealth providers, Here Health is fully integrated with the broader Froedtert ThedaCare health system, ensuring smooth transitions to in-person visits, specialist referrals, lab tests, imaging, and pharmacy services.
6. Scalable, Patient-Centric Design: The model is built to adapt to different patient needs—whether they require episodic care for minor illnesses or ongoing primary care relationships.

Who Benefits from Here Health?

• Patients Without a PCP: Many individuals don't have an established primary care provider. Here Health offers them a trusted, system-connected entry point into the healthcare ecosystem.
• The Busy Professional: Individuals balancing demanding careers often delay or avoid care due to scheduling conflicts. Here Health provides on-demand access without disrupting their workday.
• The Parent on the Go: Parents managing their children's health needs alongside busy family schedules benefit from fast, reliable virtual care options that minimize in-office visits. (Pediatrics coming soon)
• The Self-Directed Patient: Those who prefer to seek care only when needed appreciate the flexibility of seamless, virtual-first care with easy access to in-person visits when necessary.
• The Cost-Conscious Consumer: Individuals with high-deductible health plans who want to be smart with their healthcare spending can access efficient, high-quality virtual care that helps them make informed decisions while minimizing unnecessary costs.
• Patients Needing System Integration: Individuals who prefer a seamless experience where virtual care is directly linked to their existing health records, specialists, and in-person care options.

Inception Health's Innovation Approach

Here Health exemplifies Inception Health's approach to innovation:

• Leading Healthcare Trends: We continuously monitor and evaluate emerging technologies and care models to stay at the forefront of healthcare innovation.
• Technology Integration: By leveraging our technical expertise, we integrate advanced technologies into practical healthcare solutions.
• Iterative Development: We employ agile methodologies to continuously improve our solutions based on real-world feedback and outcomes.
• Value-Driven Design: Every feature and function is designed with a clear focus on delivering measurable value to patients and providers.

Looking Ahead

Here Health represents the next evolution of primary care, combining the benefits of digital-first convenience with the security and expertise of an integrated health system. As Inception Health continues to lead innovation at Froedtert ThedaCare, we aim to expand capabilities, enhance personalization, and integrate AI-driven patient support to further streamline care delivery.

We're excited to share more as Here Health grows. Follow Inception Health on LinkedIn and Medium for updates on how we're shaping the future of digital-first care and healthcare innovation.